Your C.A.R.

Housing Affordability Fund

Programs and grants to provide direct assistance to address the housing crisis in California.

Make A Donation to HAF
Rising Star Award

The Rising Star Award program is a C.A.R. initiative designed to work with the brokerage community to recognize their up-and-coming agents.

C.A.R. Disaster Relief

C.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.

California Disaster Resources
Scholarship Foundation

Scholarships for California students planning to pursue a career in real estate.

Education Foundation

Grants for California REALTORS® and residents pursuing real estate education.

Diversity and Inclusion Programs

Find out more information on key diversity and inclusion programs and projects available.

Fair Housing Latinx Professionals Network C.A.R. Women's Initiative
Young Professionals Network

New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.

Guide to Benefits

As a member of C.A.R., you receive more than 100 free and discounted benefits. Find out more about your member benefits here.

C.A.R. Member Discounts NAR Member Discounts C.A.R. Insurance Products
For New Members

As a new member of C.A.R. you have questions about your benefits and discounts. Find the answers here.

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Consumer Ad Campaign

C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.

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C.A.R. Mission Statement

C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.

Annual Report
2021 C.A.R. Officers

Meet the 2021 C.A.R. Leadership Team

Media Center

C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.

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Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.

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Sponsorship and Branding

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Educating consumers about the importance of working with a California REALTOR® is a top priority for C.A.R.’s ad campaign. We want to show that California REALTORS® are Champions of Home, so we’re leveraging sponsorship opportunities to amplify The Power of Home.

California Dreaming

C.A.R. is the proud sponsor of ABC’s California Dreaming, a broadcasting program that aired in February and May 2021 highlighting challenges faced by the Golden State including extreme weather, wildfires, earthquakes and the rising cost of living, as well as the people who are fighting to change our state for the better. The documentary, featuring 2021 C.A.R. President Dave Walsh, also focused on why, despite those challenges, people still want to live here and own their piece of this great state.

Sponsorship Overview:

  • Broadcasted in LA, San Francisco and Fresno

Sponsorship elements included:

  • CA Dreaming Title Graphic with “Locked” C.A.R. Logo or Sequence
  • :15 Tune-in Promo (Aired 1/25 – 2/6)
  • :10 Super Billboard (Aired on News & Special)
  • 30 Minute Special (In-show w/ C.A.R. spokesperson) (Aired 2/6 @ 9PM, with ENCORE 2/13 @ 9PM on all stations)
  • Display Ads
  • :30 spot bank - to air along with Spring Flight.

Over 10 million Spot TV and online video Impressions

Includes bonus flighting scheduled during new 2021 campaign launch (4/19-5/16)

  • Spots airing in Los Angeles and San Francisco
  • 86 bonus spots
  • 4.8 million bonus impressions

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