Your C.A.R.

Housing Affordability Fund

Programs and grants to provide direct assistance to address the housing crisis in California.

Make A Donation to HAF
Rising Star Award

The Rising Star Award program is a C.A.R. initiative designed to work with the brokerage community to recognize their up-and-coming agents.

C.A.R. Disaster Relief

C.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.

California Disaster Resources
Scholarship Foundation

Scholarships for California students planning to pursue a career in real estate.

Education Foundation

Grants for California REALTORS® and residents pursuing real estate education.

Diversity and Inclusion Programs

Find out more information on key diversity and inclusion programs and projects available.

Fair Housing Latinx Professionals Network C.A.R. Women's Initiative
Young Professionals Network

New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.

Guide to Benefits

As a member of C.A.R., you receive more than 100 free and discounted benefits. Find out more about your member benefits here.

C.A.R. Member Discounts NAR Member Discounts C.A.R. Insurance Products
For New Members

As a new member of C.A.R. you have questions about your benefits and discounts. Find the answers here.

Member FAQs
Consumer Ad Campaign

C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.

Online Campaign Paid Social Partnerships Podcasts Search Sponsorship and Branding TV and Video
C.A.R. Mission Statement

C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.

Annual Report
2021 C.A.R. Officers

Meet the 2021 C.A.R. Leadership Team

Media Center

C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.

News Releases
Customer Service

Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.

For Association Executives

This site is designed to assist you in your profession by providing access to information on events


C.A.R. and its subsidiaries are currently recruiting for the following job opportunities.

Partner With Us

Partner With Us

Advertise With Us

Learn about advertising with C.A.R.

C.A.R. Services

We are an email, a phone call or a click away. Don't hesitate and reach out to us!

Rosters & Directories

Need help finding the right person? Try searching through our various rosters & directories.


What is This?
Add a quick link to this page from the Homepage when you are signed in
Share Article

C.A.R. is leveraging four core key markets (Los Angeles, San Francisco, San Diego, and

Sacramento) in April and May to provide statewide coverage that targets California’s home buyers and sellers via Spot TV and Streaming video platforms.

Spot TV

To drive support in core markets, we are running our 30-second commercials on ABC, NBC, ESPN, HGTV and DIY Network. The mix includes airing during morning news, afternoon talk, early news, prime, sports, late News, and must-see programming like the Academy Awards, Kentucky Derby and NFL Draft as well as House Hunters and Christina on the Coast.

Campaign highlights:

  • 4 weeks in 4 markets: LA, San Francisco, San Diego, and Sacramento (4/19-5/16)
  • Television spot includes the new :30 California Proud brand campaign commercial
  • In LA and San Francisco, spots will air on ABC, HGTV, DIY, ESPN, NSBA (NBC Sports Bay Area) and NSCA (NBC Sports California) including LA Dodgers games for LA's schedule, and SF Giants and Oakland A's games for San Francisco's schedules.
  • In San Diego and Sacramento, spots will air on ABC and NBC, as well as HGTV, DIY, FSSD (Fox Sports San Diego), NSBA (NBC Sports Bay Area) and NSCA (NBC Sports California). The sports stations include in-game spots during local team games; San Diego Padres games for San Diego's schedule, and SF Giants and Oakland A's games for Sacramento's schedule.
  • The C.A.R. message will air over 1,000 times and will generate over 19 million impressions, airing more than 220 spots per market during the four week flight.

Digital Video

  • 2021’s digital video buy is all about data-driven discovery. We’re working hard to capture active viewing beyond traditional TV, overlaying OTT/streaming video for statewide coverage.
  • Plus, we’re leveraging high impact units and unskippable environments. Here’s how we’re approaching this environment:
  • Targeting behaviors, mindsets and triggers associated with first-time buyers to extend frequency and efficiency
  • Cross device placements that align with millennials habits
  • Leveraging first party data to target 25-44 year olds expecting to buy or sell in the next 12 months, as well likely buyers who were recently married, new movers, or parents.

Top Searches